A A landing page is a separate web page designed expressly for a marketing or advertising campaign in digital marketing. It's the location where a visitor "lands" after clicking on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other websites. Unlike web pages, which often have multiple aims and promote research, landing pages have a single emphasis or goal, referred to as a call to action (or CTA, for short).
Landing pages are the ideal alternative for raising the conversion rates of your marketing campaigns and minimising the cost of gaining a lead or sale because of this concentration.
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